Millionaire Within: Untold Stories from the Internet Underworld – E. Brian Rose

Here are my comments on the book:

What are some lessons from serial internet entrepreneur E. Brian Rose? To make a presence and an income online, it requires persistence and dedication. Prior to starting his website, he created several different online ventures that made him some money but ended up going south. However, despite the challenges he faced due to his partnerships, changes in policies, or stupidity (he accidentally deleted the content from his own website) that caused his websites to shut down, he pivoted, persisted, and pursued a different online venture. Through his story of his journey to online success, it gives you the courage to keep pushing forward despite the shut downs that you may experience. Here are some points to the book:


1. Keep your eye out for opportunities where you can make something better and capture money from it. That’s actually how a lot of businesses make money, they don’t create something new, they just reinvent the wheel to be better. If you’re able to deliver a product or service that’s substantially more effective than your competitors, you’ve just found yourself a way to make money. I remember this poker game like it was yesterday. Three obnoxious tourists and four really old regulars. Whenever the games were dull or I had no desire to talk to the other players at the table, I would read a magazine and the only magazine to read in the poker room was CardPlayer Magazine. In fact, it was the only poker magazine in existence. As I browsed through the pages, I recall thinking how poorly designed it was, how boring the articles were, and how I could do a much better job putting a magazine together. Wait. Could I do a much better job? I didn’t know how, but I immediately cashed out my chips and ran to Office Depot. ‘What’s the best desktop publishing software you have?’ ‘We really don’t have a big selection, but you can try Microsoft Publisher.’ I bought it and rushed home to see what I could come up with. And that’s the day I became a magazine publisher.


2. In life you’ll always be met with haters, it’s just a fact that you can’t please everyone. As Bill Cosby has once said, “I don’t know the key to success, but the key to failure is trying to please everyone.” As big as McDonalds is, they don’t even have that high of a market share in the fast food industry (less than 20%) yet they’re still able to thrive quite well. Take this as a lesson that it’s fine to not have 100% of everyone like you or what you’re about as long as you have a solid core group of those who do and don’t let the haters get to you.Marc mentioned the claims I made in my presentations and then offered his ‘reality check’, which, of course, was the opposite of what I was saying. For example, he alluded that I talked about how easy it was to create a site that would be approved for Google News. he then broke down how much work was involved. The real reality check is that I never mentioned creating a news site was easy. In fact, I repeatedly told my audiences this is a real business opportunity that must be taken seriously and only somebody that was willing to commit to the time and work investment should consider purchasing my program. I liked telling people this. I felt it separated me from the guru types that were telling people they had the solution to easy riches. But, people like Marc are used to promoting those guru types and fuelling the illusions of his readers that making money online is fast and simple. Marc went on to say that my claims of getting approved as a Google News publisher in a couple of weeks were bogus. He posted quotes from a guy who knew a guy that got approved, but it took him two years. I contacted Marc, asking him if he had actually seen my course and read about the ways I taught people to shorten the process. He had not. I offered to give him a tour of the course, so that he would be informed and either rewrite or remove the article. He was not interested. I asked if he would like to interview me and edit the articles, once he had more accurate information. He said no. Meanwhile, the chat forum on my site was being filled with posts from happy customers that were getting approved, one after another. I sent screenshots of these posts to Marc. He did not respond.


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3. Learn to become an effective communicator. As we’re all very social creatures as stated by Dr. Matthew Lieberman, UCLA Professor and author of the book Social: Why Our Brains Are Wired To Connect, think about how much better your life would be if you could communicate every thought you had effectively. In the book Awaken The Giant Within by Tony Robbins, a portion of the book addresses the importance of expanding your vocabulary to better express your emotions through words. Think about how much better your relationships would be if you were able to just get your intended thoughts to the receiver(s) consistently. Learning to speak is not just for guys with big egos that have the need to be on TV. It is a skill that all entrepreneurs should learn. If you take my advice just one time, make this that piece of advice: Learn to speak to a crowd. Whether the crowd is in front of you, watching you on video, or even a webinar, you need to know how to address groups of people. This is a talent you can teach yourself and one that will stay with you for the rest of your life. No matter where your life takes you, if you can speak in front of a crowd, you will go farther than the people who cannot. Being to get your message across to a group of people is one of the most powerful weapons a person can have in their career arsenal. If you convey your message in a clear and concise way, people will listen to you and once you have the knacks for getting a person’s true attention, the world is your oyster.


4. I once heard the saying, “Your net worth is equal to your network. I would rather know a million people than have a million dollars” from a successful entrepreneur. Given the importance of having a good social network, go out and meet other like-minded individuals. Go out to conferences and connect with others to see how you can be a benefit to them and vice versa. As much as we all want to try to get things done ourselves, we don’t have enough hours in the day to do it all. I made sure I kept in touch with some of the folks I met at the event. Creating solid business relationships with smart and able people is a must to succeed as an entrepreneur. It’s also the thing that scares some people the most. Many think you can choose a career working from home to avoid talking to others. Maybe you can, but it is always easier to have allies – people you can lean on and can lean on you, people that can help you and you help them. These are also the people that you can go to when you have a great idea. They may have the resources that you don’t have or ideas to add to the mix. Relationships are important in life and in business. If you are shy or not good dealing with people, then you should work to overcome this, immediately. Being a successful entrepreneur often requires you to step outside of your comfort zones.


My rating:
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Check out the book here:

Amazon US
Amazon Canada
Amazon UK

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By Ryan Lee


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