Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time – Keith Ferrazzi

How do you increase your social network game? Keith Ferrazzi, Harvard Business School graduate, states and stresses the importance of building quality relationships with others. This book is a plethora of knowledge on how to build and maintain solid relationships in today’s time that will contribute to your success. This book is full of strategies, tips and tricks on stepping your social game to a new level. Points from the book:


1. To do anything big in life, it’ll require some form of social interaction or relationship building; no one becomes successful on their own. Learning to master these social interactions and relationships are what will get you to the next level of success assuming you do it correctly. People who instinctively establish a strong network of relationships have always created great businesses. If you strip business down to its basics, it’s still about people selling things to other people. That idea can get lost in the tremendous hubbub the business world perpetually stirs up around everything from brands and technology to design and price considerations in an endless search for the ultimate competitive advantage. But ask accomplished CEOs or entrepreneurs or professionals how they achieved their success, and I guarantee you’ll hear very little business jargon. What you will mostly hear about are the people who helped pave their way, if they are being honest and are not too caught up in their own success.


2. If you want to build strong relationships with others, be willing to give first and not expect anything in return. Ask what you can do for them rather than what they can do for you. If the way you go about networking is through the mentality of taking, then you won’t get much in return over the long run. Sometimes the more you want something, the further away you drive it away. A network functions precisely because there’s recognition of mutual need. There’s an implicit understanding that investing time and energy in building personal relationships with the right people will pay dividends. The majority of ‘one percenters’ are in that top stratum because they understand this dynamic – because, in fact, they themselves used the power of their network of contacts and friends to arrive at their present station. He later states, “In other words, the currency of real networking is not greed but generosity” and bottom line: It’s better to give before your receive. And never keep score. If your interactions are ruled by generosity, your rewards will follow suit.


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3. If you don’t already have a big network, just start with the one that you have. Build solid relationships first with them and demonstrate that you’re worthy of meeting their social networks. When you show your worth to new networks, they’ll be willing to introduce you to their networks; everything starts from 1. Focus on your immediate network: friends of friends, old acquaintances from school, and family. I suspect you’ve never asked your cousins, brothers, or brothers-in-law if they know anyone whom they could introduce you to help fulfill your goals. Everyone from your family to your mailman is a portal to an entirely new set of folks. So don’t wait until you’re out of a job, or on your own, to begin reaching out to others. You’ve got to create a community of colleagues and friends before you need it.


4. To be good at a something or a skill, it takes patience, practice and learning and this is the same with building social relationships. No one is born an expert at anything, socializing included. Don’t let the media or others fool you into believing that some people just have that social disposition in them and others don’t. Sure some people may be more inclined to socialize than others but the skills they’ve developed came through practice. Before I meet with any new people I’ve been thinking of introducing myself to, I research who they are and what their business is. I find out what’s important to them: their hobbies, challenges, goals – inside their business and out. Before the meeting, I generally prepare, or have my assistant prepare, a one-page synopsis on the person I’m about to meet.” He later states, When it comes to relationship maintenance, you have to be on your game 24/7, 365 days a year. There’s no doubt you have to bring a certain vigor to this part of the system. But hey, this is just my way of doing things. You’ll figure out your own way. The governing principle here is repetition; find a way to ensure that you’ll contact people regularly without putting too much strain on your schedule.

By Ryan Lee


My rating:
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Check out the book here:
Amazon USA
Amazon Canada
Amazon UKAmazon UK


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1 Comment

  1. […] Just as is said in the book Never Eat Alone by networking master Keith Ferrazzi, to better win friends and influence people, you first need to […]


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